With a firm grasp on customers’ sentiments, understanding their needs, and the skilfully recommends products and services to meet their needs, it is all part of establishing a relationship with the customer with greater confidence. 

This workshop seeks to further equip learners with the ability to build strong customer connections, and create the SPARK in selling. 

At the End of the Workshop, You’ll Learn to:

• Acquire knowledge of the organisation’s products and services by focusing on their benefits 
• Select a sales approach that matches the sales situation, and the buyer’s profile and needs
• Build rapport effectively to gain buyer’s confidence
• Prepare for each sales encounter in an appropriate manner to maximise sales successes
• Make a sales presentation, and close the sale that ensures customers’ satisfaction 
• Provide post-sales follow-up to ensure successful relationship building for greater customer’s confidence and trust