When an organisation is able to constantly innovate its products and services to meet market demands and needs, this will give them a competitive edge. 

This workshop prepares you to interpret and analyse your customer’s needs and expectations, so that you might be equipped to leverage on product and service design tools to translate ideas into innovative products and services that put your organisation at the forefront of competition.

At the End of the Workshop, You’ll Learn to:

• Assess customer’s needs and expectations
• Develop new products and/or services to suit the needs and expectations of the customer
• Innovate product and/or service offerings to respond the needs and expectations of the customer
• Evaluate that the product and/or service developed is aligned with the customer’s needs and expectations